Easter tourism rise to hopaway quickly ATEC

first_imgAussie travellers bounced around the country over Easter, boosting domestic travel demand, although the Australian Tourism Export Council (ATEC) warned it could only be for a short period of time.The Council’s managing director Felicia Mariani said operators in rural and regional Australia witnessed an increase in demand over the corresponding period last year, but have predicted the rise to “drop away quickly”.  Factors such as the Australian dollar as well as airlines increasing fare fuel surcharges are likely to impact “the short lived” growth in tourism across Australia.“Airline  carriers  are  currently  undertaking  a  wholesale  review  of  profitability  that  will  inevitably  put pressure  on  the  affordability  of  air  travel  and  have  an  impact  on  both  the  domestic  and  international tourism market,” Ms Mariani said.  “These increases, along with the growing pressures on household budgets, are impacting on our domestic tourism market with little sign of relief anytime soon.”Further challenging regional tourism according to the Council’s head, is the estimated annual growth rate for domestic travel which was revised downward for 2011 to 0.3 percent and the softened figures in international arrivals.“This is particularly worrying for our regional tourism operators who are coming off the back of a very challenging two years.“Anecdotally we understand there is still a considerable amount of availability in the holiday period following the 5 day long weekend and visitors can find some great deals during that time.”  Ms Mariani concluded that although the strong Aussie dollar has more travellers turning to overseas travel, “the cost of getting there are also increasing and Australia’s should consider the  ease  of  access  local  tourism  offers”.“We have a tourism experience on our doorstep that some people travel thousands of kilometres to enjoy.” Source = e-Travel Blackboard: N.Jlast_img read more