India bags first prize at the international Golden City Gate Tourism Awards

first_imgThe Ministry of Tourism, Government of India has won the First Prize in the category of ‘TV Cinema Spot’ at the international ‘Golden City Gate Tourism Awards 2019’. The awards were received by Yogendra Tripathi, Secretary Tourism at ITB Berlin.The following promotional films/television commercials produced by the Ministry as part of its Incredible India 2.0 Campaign received the awards:Yogi of the RacetrackThe Reincarnation of Mr and Mrs JonesSanctuary in ParisMaharani of ManhattanThe Masala Master ChefThe Golden City Gate Tourism multi-media Awards are given annually in various categories related to the tourism and hospitality sectors. The ‘Golden City Gate’ is a creative multi-media international competition for countries, cities, regions and hotels. The entries received for the awards were judged by an international jury comprising film and tourism experts. The annual award ceremony takes place at ITB Berlin.The Ministry of Tourism has launched the Incredible India 2.0 Campaign in September 2017. The 2.0 Campaign marks a shift from generic promotions across the world to market specific promotional plans and content creation. Thematic creatives on different niche tourism products have been produced and are being used in the campaign, to cater to diverse consumer interests. These include the above television commercials on yoga, wellness, wildlife, luxury and cuisine, which have been very well received by all over the world, registering about 155 million views on social media. The commercials have been produced in English with a voice-over in nine international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.last_img read more