Excellent cooperation! St. Martin’s, a beer created in collaboration with the brewery Lepi Dečki and Terme Sveti Martin

first_imgExcellent cooperation and synergy, which is proof that tourism is much more than accommodation. Lepi Dečki with their tourist offer are certainly great content to fill at least 3 hours with their great story, and Terme has once again proved that they are the leaders in tourism in Međimurje. What to do three days in a destination? – is a question to which we must give an answer. What stories can we tell? What facilities do we offer and for which profile of tourists? Why would anyone visit us at all? “In 2020, the brewery started with a new investment, its own building, expanded capacities and a desire to grow and expand the portfolio of beer and complementary products.”Said Danijel Radek, director of the Međimurski Lepi Dečki brewery, and added that the cooperation with the Sveti Martin spa is a great opportunity for them personally to show the quality and opportunities they offer. Produced according to the rules of the Reinheitsgebot, the German law on the purity of beer is a logical style for extending the long-term cooperation between Lifeclass Terme Sveti Martin and the Međimurski Lepi Dečki brewery. By the way, Terme Sveti Martin has been cooperating with smaller suppliers, local producers for years and encourages the production and marketing of quality products in its thermal complex.  Produced in the style of “kölscha” beer St. Martin’s has become a bridge and an even stronger link between the Međimurje craft brewery and the spa, the driver of tourism in Međimurje. Stylistically defined as “kölsch”, a geographically unique style of beer produced in the vicinity of Cologne in Germany, St. Martin’s has thus become a unique product in Međimurje and Croatia. In 2020, Međimurje is proving to be a tourist hit, to which concrete numbers, visits and overnight stays, as well as tourist spending, contribute. Beer from the brewery Nice Guys it is an unavoidable gift and product for all visitors to Međimurje and as such it certainly “gives more”.  St. Martin’s, a kölsch-style beer, is a golden ale, light and extremely drinkable. The beer has a base of pilsner malt, carapils and a bit of wheat. Hops are German Hallertau blanc, but only a minimum of half a gram per liter which gives us only 18 units of bitterness. The fermentation is due to Lallemand’s kölsch yeast for up to 4.5% alcohol. It is this content that we lack. It is this content, just one in a series that must be connected, that will prolong the tourist season and through the rounded story be the motive for coming. It is this value for money in a destination, where price itself does not play a role. Of course, we can always continue to look only at ourselves, short-term profits, talk about the sun and the sea, import everything – but then let’s not whine about low consumption and short season or bad guests. Guests will pay for the service or product, but only if it meets the value for money, not a priori high price, under the prism of summer and a great view of the sea, ie the location, which is of poorer quality. St. You can find Martin’s beer in bottles, as well as the tapped version from this week throughout Croatia in selected shops, restaurants, but also in Terme Sveti Martin and in the restaurant Stari Hrast.  “Cooperation with small suppliers and manufacturers is at the core of Lifeclass Terme Sveti Martin’s business. For three years now, since the beginning of their production, we have been presenting and offering the portfolio of the craft brewery Međimurski Lepi Dečki”Said Igor Nekić, director of Terme and added:”The creation of a new, common, brand deepens the already excellent connections between the brewery and the spa and contributes to the creation of additional value, but also to the tourist quality of Međimurje. For visitors and tourists, we prepare 2000 liters of beer per month of this excellent beer with our special thermal touch, and you will be able to look for beer throughout Međimurje and Croatia as St. Martin’s!”center_img Also, this is a great example of encouraging and awareness of local affiliation through authentic and local, but also quality offer in our tourism. We want quality tourism, we must have a quality and authentic offer. That is the meaning of tourism, especially because we have something to be proud of. Certainly this story fits into the new development story of Međimurje, which gives more. Now it is necessary to arrange as many such products and collaborations as possible, in order to get one complete tourist product, segmented into several niches. A destination is much more than accommodation or individual success stories. The destination is all of us in one wider space. Everyone in this chain is important, no matter how “small” they are. And let’s not forget that the motive for coming is not accommodation, but destination. And that’s why synergies are key. In the midst of an uncertain summer, Lifeclass Terme Sveti Martin and the Međimurski Lepi Dečki brewery designed a new beer. Lokaano craft beer – St. Martin’s is definitely becoming a new brand of Međimurje, but also the first craft beer created in cooperation with a Croatian craft brewery and a hotel resort, or spa. An excellent combination of local entrepreneurship, affiliation, branding, tourism and ultimately a quality offer, which must be imperative. This is a classic example of how tourism should be developed. Synergy, cooperation, win win for all, quality and authentic offer = motive for coming. As I mentioned above, this is just one part of the content, to which we need to add various other similar stories in order to have a complete tourist story and offer. At the beginning of the second quarter of 2020, Lepi Dečki moved to their own, new, plant in Mihovljan near Čakovec, whose official opening is yet to come. Increasing production capacity to as much as 500 hectoliters per month, building and equipping our own laboratory and a wide portfolio of beer products are a guarantee of Međimurje quality, but also a pledge for the future not only in catering, but also in tourism and production. Hotels, restaurants, cafes… must have local and authentic products in their offer. From craft beer, wine, gin, liqueur and all other drinks. Do we want a longer season and better guests? If so, this is the direction. As with wine roads, cellars and tastings, so certainly with a craft story, which is experiencing its “renaissance” in Croatia, and especially in Europe. We have to sell and tell our stories, both through the entire tourist content and through the products. This is what tourists want to experience and taste. Also, the new Lepi Dečki facility offers tourist content. Thus, tourists can see the production process, and through the guide they are educated about the whole product process and their story, and everything ends with a tasting and sale of beer at a promotional price from their own “cellar”. Photo: Brewery Međimurski Lepi Dečki Hotels, restaurants, cafes… in your offer you must have local and local craft beerslast_img read more

German Cup: Haaland goal not enough as Werder dump out Dortmund

first_img Haaland continued his incredible run of form since signing for the Bundesliga title chasers when he tapped home in the 67th minute to pull one back for the away side after Davie Selk and Leonardo Bittencourt had put Werder two ahead in the first half-an-hour. The strike means the 19-year-old has scored in each of his appearances for Dortmund despite only making one start and playing barely two matches’ worth of football in the few weeks since his arrival in Germany.On this occasion he entered the field as a half-time substitute, but three minutes after his goal Milot Rashica put the hosts 3-1 up and put his side through to the next round, despite Giovanni Reyna pulling one back with 12 minutes remaining.Werder will be joined in the next round by Fortuna Duesseldorf and Eintracht Frankfurt after their wins over Kaiserslautern and RB Leipzig, and Schalke, who squeezed past Hertha Berlin 3-2 thanks to Benito Raman’s extra-time winner.Erling Braut Haaland has scored eight goals in four appearances for Dortmund since arriving in DecemberRead Also: Pogba tells Man United pals he still wants to leave in summerKrzysztof Piatek thought he had made a dream full debut for Hertha following his move from AC Milan when he put the away side two ahead six minutes before the break.But Schalke struck back in the second half through goals from Daniel Caligiuri and Amine Harit before Raman finished off a lightning counter-attack in the 115th minute to send the home fans into raptures.Bayern Munich take on Hoffenheim in one of four matches on Wednesday as the last eight line-up is decided.FacebookTwitterWhatsAppEmail分享 Loading… An astonishing eighth goal in four appearances for teenage striking sensation Erling Braut Haaland couldn’t help Borussia Dortmund into the German Cup quarter-finals after they were knocked out 3-2 at Werder Bremen on Tuesday.Advertisement Promoted ContentPlaying Games For Hours Can Do This To Your BodyTop 10 Most Romantic Nations In The World18 Beautiful Cities That Are Tourist MagnetsThe Highest Paid Football Players In The World7 Universities In The World Where Education Costs Too MuchThe Models Of Paintings Whom The Artists Were Madly In Love WithWhich Country Is The Most Romantic In The World?Some Impressive And Almost Shocking Robots That Exist10 Awesome TV Series That Got Cancelled Way Too Soon5 Of The World’s Most Unique Theme Parks5 Of The World’s Most Unique Theme Parks2020 Tattoo Trends: Here’s What You’ll See This Yearlast_img read more

Kobe Bryant’s 60 points only begins to tell the story of his farewell game

first_imgIt wasn’t the 60. That’s just a number. It will be connected with Kobe Bryant no matter where he goes or what he does, to the end of his days. It is not what needs to be taken from Staples Center Wednesday night.Kobe Bryant mounted up his wings, as eagles. He ran and did not faint. He also won, or at least made the Lakers win, their final game of the season and the goodbye game of a 20-year career that ended with the boldest crescendo in the basketball history of Staples Center.• Related: Kobe’s perfect Hollywood ending• Photos: See what Kobe’s final game looked like through our lens • Commemorative book: Kobe Bryant – Laker for LifeThe number that mattered here, if nowhere else, was the 101 the Lakers scored, as compared to Utah’s 96. Because what Bryant needed was an unconditional night. He needed to prevail on all levels, with the sweet words of pro basketball players and entertainers filtering through his ears. He talked about “responsibility” to those who lauded him, to the young heirs, not so apparent at times, who willingly stood in the wings and let him take encore after encore. He could not let this night go hollow.“I can’t believe this actually happened, to be honest,” Bryant said, and maybe he meant that. “I’m still in shock about this. But now I can go back and maybe watch all the videos and read what is written and try to take it all in.”Some will mock the 50 field-goal attempts that went into those 60 points, which were the most by any NBA player this season. They can do so, but Bryant was 8 for 16 in the fourth quarter, with no turnovers and 3 for 5 from the 3-point line.“He was exhausted with seven minutes to go,” Byron Scott said. Bryant played all but 4.1 seconds in that quarter, as Ryan Kelly came in for him when the game was over, and one final moment of delirium. Bryant hugged all his current teammates and also Shaquille O’Neal, who was sitting at courtside, watching the guy who used to anger him profusely, now as beatifically blown away as anyone else.It was Bryant’s 122nd 40-point game, 25th 50-point game and sixth 60-point game and he played all but 5:51 of it. • Lakers’ Kobe Bryant offers vintage performance in career finaleBut with 3:20 left the Lakers trailed by 10. Bryant then scored on a drive, hit two foul shots and erupted for seven points in a 53-second burst. That final 20-footer put the Lakers up by one, and they scored the last 15 points.It must be pointed out that his young teammates, who have finished their driving test and now get the wheel to themselves, also played championship basketball at the end. Utah missed 13 shots in that quarter and the Lakers rebounded all but one of those. They shot 60.9 percent in the fourth quarter and Jordan Clarkson streaked downcourt for the last bucket. The long pass he caught was from Bryant, who, in his very last contribution to a statistics sheet, put up an assist.“I knew coming in tonight. I just didn’t want to play bad,” Bryant said. “I had a little bit of nerves. I didn’t watch the news or anything because I didn’t want to get emotional.“The perfect ending would have been a championship. I just wanted to be able to put everything on my shoulders, one last time.”He also said he would work out Thursday because he’d seen other athletes who kept pushing back their post-career workouts and then couldn’t do it all. “I’ve been in a routine for a long time,” he said. “I need a new routine. I don’t want to lose my sense of purpose.“But the coolest thing is that my kids got to see me play the way I used to play. I told them, ‘I used to play like that quite often. So, YouTube it.’”• Heisler: Kobe Bryant now has a legacyThere were no This-Is-Your-Life moments for Bryant, mercifully. Magic Johnson was the official welcomer, calling Bryant the best player to “ever wear the purple and gold,” which was quite an admission and something that touched Bryant since he grew up fascinated by Magic. At every timeout there were more tributes on the video board, from NBA stars, old teammates, coaches, singers, actors, talk-show hosts and athletes across the spectrum, all the way to Alex Ovechkin and Novak Djokovic.Brian Shaw, Bryant’s best friend from the title years, smiled as he recounted the days that Bryant would ridicule him for using ice after games. Bryant said he’d never get old, never need that type of reconstruction. Bryant had to ice up his knees and ankles on Wednesday afternoon while he was gearing up for one more round.He went into the locker room and got a champagne shower and he was still wearing the gold uniform an hour later. No reason to ice now, he explained.“This whole thing was kind of like an inner struggle,” Bryant said when it was over. “But to appreciate it you have to know where you are. It was a constant dance between accepting the moment and trying to digest the moment.”A city and much of a country will take small bites of this moment, roll it around the palate, consume it as slowly as possible. Because there are no more moments, and the trick, for you and him, will be accepting that.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more