Notes on Ethics Social Media and Ad Spending

first_imgBut in recent years, if the magic number was traditionally 50 percent up front, for some brands it has reached 80 percent or more. Good thing, right? No. Because few advertisers have slush funds anymore. Which means opportunistic, spot buying is declining. Last-minute “remnant” buying is disappearing. So to use my hypothetical example, that $500,000 of booked business is on a declining annual total-maybe $800,000 instead of $1 million. That’s reality for many brands, and it’s not good.Social media is an area of opportunity, or so says Ted Bahr, who describes a program of doing lucrative marketing through sponsored tweets, Linked-In and other social networks. Get into these kinds of marketing techniques early, says Steve Davis, because publishers that are utilizing social media now to grab audience are doing the right thing: The acquisition costs are reasonable and will likely escalate soon.Perhaps the most troubling thing, even more so than what’s happening with annual spends, is business ethics. It’s true that we’ve always had ethical issues in b-to-b media, but as the industry matures, and print declines, many brands hear from advertisers that they “don’t care” about audits. Do WE care? And if we don’t do we nevertheless tell the truth and maintain pristine files?That’s a question worth asking of ourselves. We talked about the slippery slope of declining editorial ethics (I saw a magazine recently that featured on its cover a person it described as a mover and shaker in foreign markets. Then I flipped a few pages and saw that same cover subject listed on the masthead as a business-development director for the magazine, mining those same foreign markets for business. And then I flipped a few more pages and saw that the tourism bureau for that same region was the “sponsor” of the cover story).Not good. Are we still a noble profession? Here are some ruminations on trends, courtesy of my annual trip to the U.S. Open with three good friends, Ted Bahr, CEO of BZ Media, Steve Davis, president of SRDS, and Michael Forgash, an account executive at SRDS. We’ve been doing this outing for years, the four of us, and over that span, as a result of my exposure to the accumulated wisdom of my three industry colleagues, I’ve come up with countless terrific stories for FOLIO: and our other brands. And I’ve often changed the way I look at the business as a result of the conversations we have. This year, we discussed some especially timely things. One was an observation that annual booked business, in b-to-b media, at least, is increasing in recent years. On the surface, that’s a good thing. You want to be able to go into a new year counting on a base of committed business. If your budget is $1 million, it’s nice to have $500,000 locked up in January, knowing that you’re going to get the rest as the year unfolds. last_img read more

99 Restaurant To Host Fundraiser For Beyond TOPS On October 10

first_imgWILMINGTON, MA — Beyond TOPS is holding a “Dining For A Cause” fundraiser at the Ninety Nine Restaurant (144 Lowell Street) on Wednesday, October 10, 2018, from 4pm to 11pm.15% of your bill will be donated to the non-profit if you present the flyer below to your server/host.  The donation applies to both dine-on AND take-out orders.  No coupons, discounts or promotions are accepted during the fundraiser.Beyond TOPS is a 501c3 non-profit organization with a sole purpose to integrate children with mental and physical disabilities into the community through sports. The organization strives to bring children of all abilities together, through physical activity, to make the community  stronger.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email this:TwitterFacebookLike this:Like Loading… RelatedWHS Local Heroes Club To Hold Fundraiser To Benefit Veterans At 99 Restaurant On Sept. 11In “Community”99 Restaurant To Host Fundraiser For Northside PAC On May 29In “Community”99 Restaurant To Host Fundraiser For Cops With Kids For Cancer On June 5In “Community”last_img read more

Comedian Varun Grover faces heat for 7yearold vulgar joke on Ayesha Takias

first_imgAyesha Takia and Varun GroverInstagramStand-up comedian Varun Grover is being criticised on social media for one of his jokes on actress Ayesha Takia. A short clip from a show is being circulated on social media that shows Varun making a sexist and vulgar comment on Ayesha’s private parts. The comment was made while Varun was making a joke on Amitabh Bachchan being a part of almost every project in India.”He is like everywhere. He is like aise nikal rahe hai, itne zyada nikal rahe hai jaise Ayesha Takia ke boobs,” Varun said on the show. While the clip is now being shared on social media, the remark was actually made during a show in 2012.Film-maker Ashoke Pandit apparently first shared the clip on Twitter. He also tagged actresses Shabana Azmi, Richa Chadha, Swara Bhasker and Nandita Das and criticised them for being silent.”Silence of @AzmiShabana ji @RichaChadha @ReallySwara @nanditadas on this misogynistic statement by @varungrover Where he literally abuses & molests @Ayeshatakia is sad. I appeal to all those who respect d dignity and respect of women to name and shame this so called comedian [sic],” he tweeted.Actor Anup Soni too reacted to this video, and tweeted, “@varungrover this is a bad one…Really bad one…This is not comedy.”Silence of @AzmiShabana ji @RichaChadha @ReallySwara @nanditadas on this misogynistic statement by @varungrover Where he literally abuses & molests @Ayeshatakia is sad. I appeal to all those who respect d dignity and respect of women to name and shame this so called comedian.— Ashoke Pandit (@ashokepandit) April 24, 2019@Ayeshatakia I have been ur fan since Tarzan ☺️ & you’re really beautiful. Make sure you take action against @varungrover I am ashamed of his statement. #ShameVarunGrover— Chowkidar Surbhi Srivastava (@SurbhiRsv) April 24, 2019Not expected from @varungrover .— Vaibhav Palaye (@VaibhavPalaye) April 24, 2019For the cheap standup comedians like @varungrover and his ilk comedy means Boobs,Pussy,dick and balls. They can’t think beyond this. Perverts masquerading as Standup comedians and dishing out porn as Comedy.— Chowkidaar Arun ?? (@ArunMahakaliBJP) April 24, 2019While Varun is being vehemently lambasted for his seven-year-old comment on Ayesha, Richa counter-attacked Ashoke by tweeting, “Sir,for you and for all those waiting to attack me again,I’d just like to say so much goes on in our country on a daily basis,(crime or otherwise), that for me to outrage at the speed with which you expect, I’d have to leave my day job as an actor and sit on Twitter all day.” Meanwhile, no response from Ayesha or Varun has come yet on this issue.last_img read more

Watch Patient dies after explosion in mouth at UP hospital bonechilling details

first_imgHere is the video footage of the incident.In a spine-chilling incident, an explosion occurred in the mouth of a woman while she was getting treated in a hospital. The incident happened on Wednesday (May 15) evening in Uttar Pradesh’s Aligarh district.The woman was rushed to the J N Medical college in Aligarh after she allegedly consumed poison. The explosion took place as the doctors placed a suction pipe in her mouth. The incident was recorded in the CCTV cameras. The team of doctors said that the woman, in all probability, had consumed sulphuric acid which after coming in contact with oxygen through the suction pipe exploded, reports news agency IANS.Watch the nerve-racking video here:#video clip : A 40-year-old Sheela Devi #dies after #explosion in her #mouth during treatment at #MedicalCollege. @aligarhpolice @RMLDelhi @AIIMSRDA @pra0902— Anuja Jaiswal (@anujajTOI) May 16, 2019In a statement, the hospital spokesman said that deeper research into the incident will reveal the actual cause.(With inputs from IANS)last_img read more

Reliance Industries BP to invest Rs 40000 crore in Indian offshore gasfields

first_imgMukesh Ambani, chairman of Reliance Industries Limited, poses for photographers before addressing the annual shareholders meeting in Mumbai June 6, 2013.ReutersUpdate at 7.00 PM: Mukesh Ambani, chairman of Reliance Industries, said that his company and BP will jointly invest Rs 40,000 crore in India’s energy sector. “We will jointly explore options to develop differentiated fuel and mobility. We will jointly explore options for aviation fuel,” Ambani said, according to a report in Business Today. “It gives me pleasure to announce that BP and RIL will enhance their partnership to develop new products to help India’s mobility market,” he added.Original story:Reliance Industries Limited (RIL) shares were trading with gains of more than 2 percent on the Bombay Stock Exchange (BSE) on Thursday, ahead of chairman Mukesh Ambani’s press conference with BP Plc’s chief executive Bob Dudley.The RIL stock was up 2.22 percent at Rs 1,386 at around 2.20 pm on the BSE. The Sensex was down 117 points to 31,039; top losers were TCS, Mahindra and L&T.Apart from RIL, other gainers were Wipro (up 1.74 percent) and Cipla (up 1.46 percent).There was a media report that the two entities could buy out the 10 percent stake currently held by Niko Resources in a gas field (NEC25) in Bay of Bengal. The rest of the stake is held by RIL (60 percent and BP 30 percent).The NEC-25 block is estimated to have 1.03 trillion cubic feet of recoverable gas reserves.PCA against Central Bank of India, Wipro wins contractThe Reserve Bank of India invoked prompt corrective action (PCA) on Central Bank of India in view of high net NPA and negative RoA. The bank’s Q4 gross NPAs rose to 17.8 percent of total loans as compared to 14.1 percent in the previous quarter, Nirmal Bang Institutional Equities said in a note on Thursday.Wipro said on Wednesday that it had won an IT applications managed service contract from Finland-based Valmet, a developer and supplier of technologies, automation and services for pulp, paper and energy industries.last_img read more

No bones found in Vatican tombs searched for missing girl

first_img Facebook Twitter Pinterest LinkedIn ReddIt Email,VATICAN CITY (AP) — The tombs of two 19th-century German princesses were pried open at a tiny Holy See cemetery Thursday and turned out to be completely empty, dashing any expectations they held the remains of a teenager who vanished in 1983 after leaving her family’s Vatican City apartment.Emanuela Orlandi’s disappearance is one of Italy’s most enduring mysteries, and the opening of the tombs at her family’s request was the latest search for possible leads to fail. Instead, the gravesite inspections raised only new questions: what happened to the remains of the two princesses who were buried in the side-by-side tombs in 1836 and 1840, respectively, in peaceful Teutonic Holy Field near St. Peter’s Basilica?“The tombs are empty. We are all amazed,” Orlandi family lawyer Laura Sgro told reporters. It was Sgro who had received an anonymous letter suggesting the family check out the tomb in the cemetery where a stone angel holds a scroll reading in Latin “Rest in peace.”Witnessing the tomb’s opening along with Sgro, and a technical expert for the Orlandi family was also Pietro Orlandi, whose 15-year-old sister disappeared after she went to her music lesson in Rome on June 22, 1983. The siblings’ father worked as a messenger for the Vatican, and the family lived in Vatican City State.The Vatican said in a statement that the opening of the tombs “yielded a negative outcome. No human remains nor funereal urns were found.”It said the inspection of Princess Sophie von Hohenlohe’s tomb turned up an underground chamber measuring roughly 4 by 3.7 meters (13 by 12 feet) that was “completely empty.” Then the stone lid of an adjacent sarcophagus of Princess Charlotte Federica di Mecklenburg was removed and inside “no human remains were found,” the Vatican said.It added that relatives of the two princesses were informed that the tombs of their loved ones were empty.A Holy See spokesman, Alessandro Gisotti, said the Vatican is combing through documentation about two structural projects that involved the cemetery area, one in the late 1800s, and the other between the 1960s and 1970s, in case that work might explain why the princesses’ remains weren’t there.The Vatican had announced it had engaged a forensic anthropology expert, who is a professor of forensic medicine at a Rome university, to examine the remains and prepare them for DNA testing. But that arrangement proved premature when no remains were found.Pietro Orlandi said that in a certain sense that no bones were found was “personally a relief,” since it would have been upsetting to view remains that might have been those of his sister.Speculation has swirled around Orlandi’s fate for years. Conspiracy theories have abounded, including perhaps she was kidnapped as a part of a failed bid for the release of the Turkish gunman who shot and severely wounded Pope John Paul II in St. Peter’s Square in 1981.Last year, two set of remains were found during renovations in the basement of a building on the grounds of the Vatican’s embassy in Rome. Scientific testing ruled out that the remains were Orlandi’s.(Trisha Thomas contributed from Vatican City. Frances D’Emilio is on Twitter at Photos of the Week August 30, 2019 Frances D’Emilio,Load Comments,Nuns & Nones helps millennials find surprise soulmates in Catholic sisters Facebook Twitter Pinterest LinkedIn ReddIt Email Instagram apostasy stirs controversy over Christian ‘influencers’ August 30, 2019 Facebook Twitter Pinterest LinkedIn ReddIt Email,About the authorView All Posts Share This! Share This! Facebook Twitter Pinterest LinkedIn ReddIt Email News Frances D’Emilio Catholicism Tagscrime homepage featured mystery Vatican,You may also like Hindu activists urge Wayfair CEO to stop selling beds to migrant camps Share This! As Amazon burns, Vatican prepares for summit on region’s faith and sustainabilit … August 30, 2019 By: Frances D’Emilio Share This! News • Photos of the Week Share This! By: Frances D’Emilio By: Frances D’Emilio Facebook Twitter Pinterest LinkedIn ReddIt Emaillast_img read more