Leica Camera AG Solms presents the LEICA M9 the

first_imgLeica Camera AG, Solms presents the LEICA M9, the world’s first digital rangefinder camera with a full-format 24 × 36 mm sensor. As the world’s most compact full-format system camera, the M9 extends the legendary heritage of the Leica rangefinder M System and unites over 50 years of continuous technical improvements to the system with the best in cutting-edge digital technology.The successful combination of an extremely high-resolution image sensor, the superior performance of M lenses and sophisticated processing of the captured digital information ensures the best imaging results in all photographic situations. With its wide-ranging technical specifications, the camera adjusts to all fields of photography – from reportage and ‘available light’ to the capture of discreet and fine-art images alike. The M9 is the ideal tool for all photographers who demand the highest standards in image quality and a freedom of composition.The 18-megapixel CCD image sensor, specifically designed and developed for the M9, enables the capture of the full 35-mm film format without any compromises.All M lenses mounted on the LEICA M9 therefore offer the same angle of view as with film camera models, meaning the enormous potential performance of the current M lens portfolio with focal lengths from 16 to 135 mm is now fully available in a digital camera for the very first time. In addition, most Leica M lenses built since 1954 can still be used on the new M9. Once again, Leica Camera AG proves their commitment to full system compatibility and the enduring value of the M series.The sensor of the M9 features a newly developed glass cover that is designed to guarantee the suppression of infrared light in practical photography, avoiding the necessity of mounting special UV/IR filters.Concentrating on essentials, its simple handling is a significant feature of the Leica M System. In the case of the LEICA M9, the handling has been further improved by simplification of the menu navigation: setting the sensitivity only requires holding down the ISO button while simultaneously turning the dial to select the required setting. All other functions important for everyday situations are quickly and easily accessible by pressing the set button. Furthermore, the menu also offers a snapshot profile option. In this mode, the M9 automatically sets as many settings as possible and provides a valuable aid to spontaneous and discreet photography. The camera also features automatic lens recognition via 6-bit coding. On the basis of the coded information, the M9 can compensate for any system-inherent lens vignetting effects (darkening in the image corners).Despite the considerably larger sensor, Leica has been successful in making the LEICA M9 body comparable to the compact size typical of M cameras. With its compact dimensions of only 139 × 37 × 80 mm (5.47 × 1.45 × 3.15 in), the LEICA M9 maintains the ideal size of the M series and is now the world’s smallest full-format digital system camera.As a working tool for professionals and ambitious amateur photographers, all features and functions of the LEICA M9 are designed for absolute dependability and endurance. The one-piece, full-metal housing is made from a high-strength magnesium alloy. Additionally, the top deck and bottom plate are machined from solid brass blocks providing perfect protection for the precious inner mechanisms. The digital components and shutter assembly of the M9 are similarly constructed with extreme endurance in mind. For photographers, this means absolute reliability for decades of use.The LEICA M9 is now available in two different finishes: a standard version in black and, for the first time, a version finished in steel-grey. The two models also have different finely-structured leather coverings.The CCD sensor specially developed by Kodak for the LEICA M9 has been optimised to fully exploit the particular qualities of the Leica M lens system. As a result, the LEICA M9 achieves highest resolution values that guarantee outstanding image quality.The image sensor of the M9 employs further-advanced and meticulously designed micro lenses with a low refractive index. The micro lenses at the sensor edges are laterally displaced towards the image center to precisely match the characteristics of M lenses. This optimized micro lens design, based on many years of precision optical engineering experience, captures and concentrates even the most oblique rays on the sensor and reliably prevents image brightness fall-off at the edges and corners of the image. As a result, all existing Leica M lenses maintain their full performance when used for digital photography.The intentional decision to exclude a moiré filter, which optically filters out the finest image details, was made to permit full the exploitation of the superb resolution of Leica M lenses. Any moiré patterns occurring with the M9 are eliminated in the camera’s digital signal-processing software. The optimized signal–noise ratio of the CCD image sensor reduces the need for digital post-processing and ensures that images possess an unrivaled, natural visual impact. This results in high-contrast, particularly high-resolution exposures with natural color rendition from corner to corner.All Leica M lenses mounted on the LEICA M9 offer the same angle of view as with film camera models. Therefore, for the first time, the immense performance potential of the lenses is now maintained and can be fully exploited for digital photography. In line with Leica’s renowned commitment to extreme system compatibility, most Leica M lenses built since 1954 can be used on the new M9. As a result of the high mechanical and optical precision and extraordinarily good imaging performance, and particularly that of the current range, Leica M lenses are now ideal for use in digital photography. Performance criteria, such as the individual coating of each element, have long been a Leica standard, and there was no need to develop and implement any special measures for ‘digital lenses.’The efficient image sensor on the M9 demands a particularly high spatial resolution that is, above all, offered by the latest M lenses. The excellent correction of optical aberrations and high resolution make them all the more suitable for digital use. The current M lenses are supplied with a 6-bit code on the bayonet mount that is scanned optically by the M9. On the basis of the coded information, the M9 can compensate for any (almost negligible) system-inherent vignetting effects if necessary. In addition, the lens type is recorded in the EXIF data of the image files and, when using the latest flash units like the LEICA SF 58, automatically adjusts the reflector to match the focal length of the lens attached.The Leica viewfinder / rangefinder system sets the LEICA M9 apart from the market-dominating SLR and compact digital cameras and makes it particularly suitable for vibrant reportage photography, ‘available light’ exposures and discreet portraiture. Photographers become part of the action and frame whatever they wish to capture in the viewfinder – a scene, a mood, a moment. Simultaneously, the photographer still perceives what is going on outside the viewfinder frame. The decisive moment can be anticipated, and can therefore be captured at precisely the right instant. This results in particularly authentic images that are not impaired by the presence of the photographer.The clear view of the subject remains even during exposure and, even in the most adverse lighting conditions, the bright, high-contrast viewfinder guarantees extremely fast and precise focusing. In combination with the minimal delay between releasing the shutter and capturing the shot – in digital photography too – the combined viewfinder / rangefinder system positions Leica M cameras among the fastest cameras in the world.In contrast to SLR photography, where focusing must take place through the lens and focal length and aperture determine focusing accuracy, the rangefinder base of the Leica M remains precisely the same and independent of the actual lens being used. This is the reason why its focusing precision is immensely superior for shorter focal lengths. The high-contrast, rectangular RF spot in the center of the viewfinder guarantees fast, precise and pin-sharp focusing, even under adverse lighting conditions.The frame selector lever allows photographers to simulate different compositions with alternative focal lengths and assess the most appropriate lens for the shot without changing lenses. Because their position is automatically adjusted by automatic parallax compensation depending on the focusing distance, the six different bright-line frames always show the precise image framing. The bright-line viewfinder shows all other information relevant to the capture of a perfect image and the peripheral area around the envisaged subject, thus providing ideal conditions for spontaneous and unobtrusive photography.The LEICA M9 features a new, microprocessor-controlled, particularly silent, metal-leaf, focal-plane shutter that enables shutter speeds of up to 1/4000 seconds. This allows the photographer to maintain complete creative freedom by using a selective focus at maximum apertures, even in bright situations. The short flash synchronisation speed of 1/180 seconds enables daylight flash exposures with selective focus.Together with its compact form, the camera’s virtually silent shutter is another keystone for discreet and unobtrusive photography. Additionally, photographers can select the appropriate moment for re-cocking the shutter. When longer exposure times requiring an extremely steady camera stance are essential, a slight pressure on the shutter release button in ‘soft release’ mode is sufficient.As a professional digital camera, the LEICA M9 naturally offers an RGB tonal value histogram, which can be displayed at any time for the assessment of stored images. This feature is also available in conjunction with the automatic image review function. A useful additional aid is the indication of overexposed image areas by means of a so-called ‘clipping warning.’ These two quality control tools are updated for enlarged views and thus allow the quality of even the finest image details to be assessed. Pressing the info function button displays all photographically relevant settings, including additional metadata stored in the image files. These functions enable full control over captured results at the shooting location of the digital images.The LEICA M9 offers a special function for manual sensor cleaning: selecting the appropriate item from the menu and pressing the shutter release locks the shutter open to allow access to the sensor for cleaning purposes. Due to the short register of Leica M cameras, the sensor is easier to access than in DSLR cameras in which the sensors are located behind the mirror box and shutter assembly.Technical data LEICA M9Camera type: Compact digital rangefinder system cameraLens mount: Leica M bayonet with additional sensor for 6-bit coding.Lens system: Leica M lenses from 16 to 135 mm.Image format / image sensor 5270 × 3516 pixels(18.5 megapixels) CCD chip, active area approx. 23.9 × 35.8 mm / 5212 x 3472 pixels (18 megapixels) (corresponds to the effective image format of Leica M film cameras).Optional resolution, DNG™: 5212 × 3472 (18 MP),JPEG: 5212 × 3472 (18 MP), 3840 × 2592 (10 MP),2592 ×1728 (4.5 MP), 1728 ×1152 (2 MP),1280 x 846 pixels (1 MP).Image file formats: DNG™ (RAW data), optionally uncompressedor slightly compressed (by non-linearreduction of color depth), 2 JPEG compression levelsFile sizes: DNG™: 18 MB (compressed) 36 MB (uncompressed) JPEG approx. 2 to 10 MB, (depending on image content)Colour spaces: Adobe® RGB, sRGBWhite balance: Automatic, manual, 7 presets,direct color temperature selectionStorage media: SD cards up to 2 GB / SDHC cards up to 32 GBMenu languages: German, English, French, Spanish,Italian, Japanese, traditional Chinese,simplified Chinese, RussianCompatibility: Windows® XP/Vista®; Mac® OS X (10.5)Exposure metering: Through-the-lens (TTL) metering, center-weighted at working apertureCenter-weighted TTL metering for flash exposure with dedicated SCA-3000/2 standard flash unitsMetering principle: The light reflected from the bright leaves of the first shutter curtain is meteredMetering range (at ISO 160/23°):At room temperature and normal humidity, equivalent to EV 0 to 20 or f 1.0 and 1.2s to f 32 and 1/1000 s. Flashing left triangular LED in the viewfinder indicates light levels below metering capabilityMetering cell for available light(ambient light metering): Silicon photodiode with condenser lens, bottom center of camera baseSensitivity range: ISO 80/19° to ISO2500/35°, selectable in 1/3 ISO increments, in aperture priority automatic mode A and manual exposure setting, optional automatic control or manual selection, automatic control in snapshot modeExposure modes: Optional automatic determination of shutter speeds with preselected apertures – aperture priority automatic mode A – with corresponding digital display, or manual selection of shutter speed and aperture and balance by means of an LED light balance with correct exposure display, or over exposure / camera shake trend prevention (snapshot mode only)Flash connection: Hot shoe with center and control contactsSynchronisation: Optional, on first or second curtainFlash synchronisation speed: 1/180 s; longer shutter speeds may be usedFlash metering: (With SCA-3501/3502 adapter or SCA-3000-standard flash unit, e.g. LEICA SF 24D / LEICA SF58) Flash exposure control with center-weighted TTL pre-flash meteringFlash metering cell: 2 silicon photodiodes with condenser lens in camera baseFlash exposure correction: ±3 1/3 EV in 1/3 EV increments, adjustable on SCA-3501/3502 adapterSettings in computer mode for LEICA SF 24D, ±3 EV in 1/3 EV increments, or from 0 to –3 EV in 1 EV increments / adjustable in all modes for LEICA SF 58, ±3 EV in 1/3 EV incrementsDisplays in flash mode: Flash ready: constant illumination of flash symbol LED in the viewfinder, flash confirmation: Constant illumination or rapid flashing of the LED after exposure, underexposure indicated by temporarily extinguished LEDViewfinder principle: Large size, bright, combined bright-line viewfinder / rangefinder with automatic parallax compensationEyepiece: Adjusted to -0.5 dioptres Correction lenses for –3 to +3 dptr. availableImage field framing: By projection of two bright-line frame with each lens attached: for 35 and 135 mm, or for 28 and 90 mm, or 50 and 75 mm. Automatically displayed when lens mount locks. Any of the pairs of bright-line frames can be displayed by moving the frame selection lever.Parallax compensation: The horizontal and vertical differences between the viewfinder and the lens are automatically compensated in accordance with the focusing distance set, i.e. the bright-line frame of the viewfinder automatically moves to cover the image field covered by the respective lens.Correspondence betweenthe viewfinder and theactual image: At a focusing distance of 1 meter, the bright-line frame size corresponds precisely to that of a sensor of 23.9 × 35.8 mm. Focused at infinity, and depending on the focal length, approx. 7.3% (28 mm) to 18 % (135 mm) more of the sensor is covered than the bright-line frame actually shows, the opposite is the case for focusing distances less than 1 meter, i.e. somewhat less.Viewfinder magnification(for alllenses): 0.68×Long-base rangefinder: Bright rectangular spot (RF spot) with coincident and superimposed rangefinder in the center of the viewfinderEffective rangefinder base: 47.1 mm (actual base length 69.25 mm × viewfinder magnification 0.68×)Viewfinder displays: (Lower edge) LED symbol for flash status;four-digit, seven-segment digital LED displaywith dots above and below, display brightness adjusted for ambient light, for exposure correction warnings, display of automatically determined shutter speed in aperture priority automatic mode, exposure value lock indicator, out of metering range warning in aperture priority automatic mode and countdown display for shutter speeds longer than 2 s.LED light balance with two triangular and one round, central LED in manual exposure mode. The triangular LEDs show the required directions forturning the aperture ring or the shutter speed dial to correct the exposure setting. They also warn of light levels that are above or below the metering range.Displays on the back: 2.5″ monitor (colour TFT-LCD) with 230,000 pixelsShutter: Microprocessor-controlled, particularly low-noise, metal-leaf, vertical focal-plane shutterShutter speeds: In aperture priority automatic mode (A) continuous from 32 s to 1/4000 s. in manual mode, 8 s to 1/4000 s in half increments, B for arbitrary long exposure times (in conjunction with delayed release T function, i.e. 1st release = shutter opens, 2nd release = shutter closes, (1/180 s) fastest shutter speed for flash synchronizationShutter cocking: With integrated motor, with low-noise footprint, optionally only after release of shutter release button.Continuous shooting: Approx. 2 frames/s, ≥ 8 frames in sequenceShutter release: Three steps: activation of metering – store metering values (in aperture priority automatic mode) – shutter release. Standard internal threading for remote release.Delayed release: Countdown 2 s (in aperture priority automatic mode and manual exposure mode) or 12 s, menu setting option, countdown is indicated by a flashing LED on the front of the camera and a corresponding display on the monitorscreen.Camera power on / power off Main switch located on the top deck, optional sleep mode for camera electronics after 2 / 5 / 10minutes, reactivation by slight pressure to shutter release button.Power supply: 1 rechargeable lithium-ion battery, nominal voltage 3.7 V, capacity 1900 mAh. Charge level displayed on monitor screen, when shutter locked in open position (for sensor cleaning), additional acoustic warning signal for insufficientchargeBattery charger: Inputs: 100–240 V AC , 50/60 Hz, automatic adaptation, or 12/24 V DCOutput: 4.2 V DC, 800 mA.Camera body: Full-metal body in diecast magnesium alloy with cataphoretic paint finish and artificial leather trim; Brass top deck and base plate, black or steel-grey finishFrame selection lever: Enables the manual display of different bright-line frame pairs at any time (e.g. for framing comparisons)Tripod thread: A 1/4 (1/4 “) DIN, stainless steel, integrated in base plateOperating conditions: 0 to +40°CInterface: 5-pin Mini-USB 2.0 high-speed socket for fast data transferDimensions(length × depth × height): Approx. 5.47 × 1.45 × 3.15 inWeight: 20.6 oz (including battery)Package includes: Battery charger 100–240 V with two power cords (Euro, USA, may differ for other export markets) and one car charging cable, lithium-ion battery, USB cable, carrying strapen.leica-camera.comlast_img read more

The New Event Marketing InsideSalescom the Rise of the Virtual Summit

first_imgIn this second post in a three-part series, entrepreneur and communications strategist Cheryl Conner continues her look at three companies succeeding with highly innovative content strategy. This week, she examines how InsideSales.com has become a forerunner in the changing sales market by parting ways with the traditional and trying new event marketing strategies.New Event Marketing Strategies: Going VirtualInsideSales.com is a cloud-based provider of sales acceleration solutions that amplify the effectiveness of salespeople. By leveraging communications technologies, innovative gamification techniques, and predictive analytics, InsideSales.com is advancing the science of sales and pioneering new content and event marketing strategies. Headed by CEO Dave Elkington and President Ken Krogue, InsideSales.com has made early milestones through unique research on topics such as response time to Internet leads (abysmal for even many “sales” companies), through innovative ebook campaigns and national column authorship, and most recently, through the first-ever 100% virtual sales summit event, drawing 62 leading sales authorities and 15,000 online registrants within the space of three weeks.Thriving in a Changing Sales LandscapeSince 2004, InsideSales.com has made an inroad for itself with a strategy that has relied heavily on innovative content marketing. Recognizing that the function of inside sales would become increasingly vital as the economy tightened and the roles of traditional field salespeople evolved with the market realities, the company revolutionized this function by finding methodologies and automation technologies to give all salespeople — even when they are young and relatively inexperienced — results that are turbocharged. InsideSales.com leverages research, events, and content to attract high quality leads for its SaaS communications and predictive analytics software that accelerates the sales cycle. Everybody wins in the process. Already established, the company became even more successful during the recent recession. While Dave Elkington led the funding and growth strategy of the emerging company, Ken Krogue leveraged the opportunity to let his sales instincts — honed during prior sales leadership roles at InContact and FranklinCovey — go wild.3 Core Content Marketing Strategies1) Unique researchWith the help of university researchers, InsideSales.com has conducted original research to key in on the stunning fact that the majority (as high as 71 percent) of leads that come to companies’ websites go unanswered. Even for those who do respond, the vast majority react so slowly that they cost these companies — even great companies — the majority of their incoming sales. InsideSales.com has published its research in MIT’s Technology Journal, in Harvard Business Review, and has issued new updates at every annual Salesforce.com Dreamforce event.2) AuthorshipInsideSales.com has become expert at the creation of compelling ebooks such as 42 LinkedIn Inside Sales Tips. The books give away valuable sales strategies free of charge. They also create a vast source of high quality leads and — keying in on the company’s theme of being able to respond quickly — InsideSales.com phones the individuals who download the ebooks within the space of about a minute. The recipients smile and most agree to a continued dialogue. The company converts as many as 35 percent of these recipients to active leads, with the majority leading to sales.3) Thought LeadershipKen Krogue has become a national columnist, writing ongoing columns for Forbes Entrepreneurs that have become synonymous with inside sales. Columns such as The Death of SEO: The Rise of PR and Quality Content have gone viral, spurring energized dialogue that has only gained in energy over time. As a result, the company has used its content strategy as an ongoing source of potential customers for its SaaS sales acceleration platform, which translated in 2012 to 100 percent revenue growth, 100 additional jobs and 550 percent stock growth. Continuing that trend, InsideSales.com obtained $4M in funding in August 2012 from Hummer Winblad, followed by a $35M investment from US Ventures in January 2013. The company is widely lauded as a venture destined to become “Utah’s next $1B company” in a nod to early investor and board member Josh James who led his earlier company Omniture to a $1.8B acquisition by Adobe in 2009. The company also recently recruited Mick Hollison, former VP of integrated marketing for Citrix, as its new CMO.The Next Level: The Inside Sales Virtual Summit 2013How to take its content strategy over the top? The company concocted a plan to create the first-ever sales trade show entirely online, in the space of… wait for it… three weeks. The Inside Sales Virtual Summit 2013, on June 20, presented a line up of 62 speakers in 7 tracks including sales all stars such as Jeffrey Gitomer, Jill Konrath, Trish Bertuzzi. The primary keynote: Guy Kawasaki. All content has been catalogued for perpetual access and most sessions are becoming new ebooks, extending the utility of the presentations for many additional months. While the session has yet to hit the Guinness Book of World Records, it has set a number of bars for value-added content to facilitate sales.Here are the highlights:15,000+ registrationsParticipants logged in for an average of 2.5 hours, translating to 5 30-minute sessions apiece—a tremendous outcome.Participants were highly engaged—in one session (with Jeffrey Gittomer), participants delivered more than 600 live questions, with the speaker remaining on the line for a full 45 minutes beyond his session to engage and respond.Presenters—especially those in continually high demand—reported that the ability to participate via the web made the event an exciting opportunity that would have been impossible to take advantage of if it were a traditional event due to travel requirements, time constraints, and associated costs.Several industry bloggers have weighed in on the Sales Summit model:Epic Recap of the Virtual Inside #SalesSummit, by Greg KlingshirnWebinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions, by Andrea JohnsonThe Modern B2B Buyer – a Recap from Inside Sales Virtual Summit, by Kenneth Wagner25 TweetRecap from the Virtual #SalesSummit, by Kyle Porter 4 Ways to Simplify Your Email Marketing Messages, by Shannon BelewHowever, Krogue encapsulates the event and its outcomes below:“The Inside Sales Virtual Summit came about from over two years of research on the best practices of webinars on smaller virtual events. We believe that it has reinforced or introduced five main principles that represent a shift in the landscape of event marketing.”High Quality Content is a Top Priority This was real thought leader content from the best. People came out in droves to experience it.Last Minute is the new best practice. We noticed that without travel issues people don’t need to register months or even weeks ahead. In fact, those who do don’t typically show up. Three days ahead is the magic. In the case of the Inside Sales Virtual Summit, the entire event was executed from scratch in three weeks.You Need to Get Collaborative. Collaborative marketing is a profound way to lower cost, increase exposure, and increase brand equity. In total, 62 different organizations worked together to pull this off and everyone benefited. Attendees experienced incredible content, vendors received incredible leads, speakers gained incredible influence.Virtual Equals Incredible ROI. We have found ROI to be extremely strong in an event like this. It would have cost about $1.5 million to pull off in the world of brick and mortar, hotels, and airlines. It cost 1/50th that much. Besides, there are very few venues in all of Utah that could hold 15,000+ people, and it would have been impossible to book them at three weeks notice.Supporting Content is Where the True Lead Gen Value Lies. Using the Core Content model, the content value only improves. We learned that the leads from the ebook, archived webinar, and blog articles derived from the webinar are five times more valuable than the specific live webinar.Bottom LineRegardless of a company’s core product or focus, everyone markets and everyone sells. The content InsideSales.com has produced is universal, whether or not recipients are interested in software products to accelerate sales. This is a factor that makes the company’s content relevant and interesting to all.Read the first post in the series:Great Content Strategy in Action: Fishbowl’s Leap from Thought Leader to Market LeaderAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more